turn it is a wooden top whose axis is a woodcase pencil.
The packaging tells me that the design is by Miguel Soeiro and was produced by ESAD.CR and Viarco.
This is a short video showing the top in action. Depending on your browser, it will open inline in a new window, or download as an .mp4 file:
That was with minimal spin. You can get much more “air time” with practice, and the patterns left by the pencil also become quite intriguing:
I’m sure a crafty person could build something like this on their own. Do you like it?